Googleing Google

Isn't it funny how virtually everything around us was designed, even with a purpose, and half the time we don't even notice we are noticing those things. Google has become the number one search engine. Need to know something? find something? Google it! We encounter their logo every day, but when is the last time you actually thought about what you are seeing?

If you look into it, you will find that the Google logo has five letters, four different letters of the alphabet, and four colors. You will also find that the font Catull is used, and that Google is a play on the math term Googol.

Catull is a serif font made by Gustav Jaeger in 1982. It resembles calligraphy used in the late 1400s. Every time you see Google's logo it is quite possible that somewhere in your subconscious you are thinking about calligraphy, ancient text, and the fact that the internet didn't used to exist and  that those that could read would have to find answers by reading those ancient texts. The search for knowledge is shown even in their choice of font.

Googol is a math term for a 1 followed by one hundred zeros. There are only about one billion websites currently, but it seems like you get a googol of results. It is supposed to resemble the vast amount of information available to you through Google.

Google uses the three primary colors red, yellow, and blue. This gives a kind of simple, and colorful feeling. Those colors make up all colors. Those colors also tend to encompass the logos of popular websites. Green, the only secondary color, was included to make a statement about Google standing out from other search engines.

All of these elements combine to make Google. So next time you look at something, remember to look. It's amazing what you can find.