Friday, May 9, 2014

Adventures in Logo Design




My adventures in graphic design this school year are coming to a close. At the beginning of the year, we were challenged to create a circle and square logo for ourselves (mine displayed top right), and having come full circle we were challenged to create our logo once more (my new one top left). Learning from Lynda.com, I found that circles can be used to unify, and encompass your logo, that stars symbolize excellence, and that logos should be memorable, and simple. I tried to use those elements in my design by using circles and stars, while including signature elements of myself; the red fox, and the star I put after my name. Next came creating a mood board. Next school year most of my adventures will be in video entertainment, although I will continue exploring the vast world of graphic design, so I explored the logos of movie producers. Movie production company logos tend to be more complicated, because their audience consists of people who watch movies, and thus allows their logos to be complicated and animated, yet memorable in those senses even to those who haven't watched their movies. However, circles, and stars do appear in movie logos, and some of them are very simplistic such as Summit Entertainment's logo, which gave me hope that my logo idea could work. I went to the drawing board, and from there to the art board (seen to the left). Experimenting with the elements of my signature, love of foxes, circles, stars, and story telling, my new logo was created. It is simple, recognizable, and encompasses who I am well. It works on different colored backgrounds, in different sizes, and on black and white. It is amazing to see how far I have come since August, and it is amazing to imagine how far I can go. This is not the end; my new logo is only a beginning.

1 comment:

  1. Awesome job articulating your process and including your story. I love how you brought it "full circle". Can't wait to see how your story continues to unfold. Have an amazing and adventurous summer!

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